Love You, Mom…

Animation Direction from concept to final approval: From creating the original idea; to requisitioning the song from (and collaborating on the lyrics with) writer/musician, Bill Gray; to selecting lead voice talent — in-house writer and previously unrecorded singer at Hallmark, Sarah Magill; to creating an on-the-fly back-up harmony with two other singers; to working with “typimation” multimedia designer Julie Cohen, who made it all come to life…
This e-card stands as one of my proudest achievements while working with and getting the chance to direct the many multi-talented Creatives at Hallmark.

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